Coyote Recordkeeper Features
Media Manager Module
Coyote has several integrated media functions beyond allowing you to post to Twitter feeds directly from within the application. The Media tab includes areas for you to create, edit and track media campaigns and to store associated assets. Coyote can be extended to include and integrate web statistics about your advertising campaigns as well. When this intergration is complete, you have access to graphical dashboards displaying current ROI for your campaigns
Track Current and Past Media Campaigns
Coyote's media campaign database stores and tracks information about your past campaigns. These stats are also available as part of the reports listed on the Reports tab. You can track when campains were initiated, length, return, sales associated with each campaign, track assets and more.
Dashboard for Media Campaign/Add Sucess
Coyote uses real-time information tied to your campaigns to track the results of these whether they are mailers, print advertisements, Facebook ads, or etc. The graphical interface presents real-time data when the campaign has been tied into Coyote's other functionality. This allows you to track things visually in real-time.
Create and Edit Adds
Create and edit your ad text within the application as well as store associated assets. Like other aspects of Coyote you can include pertinent notes, action items, log details, associated companies or vendors, date ranges and several custom fields. You can plan ahead and create adds within the application which will be published at a later date. You can tie specific inventory to ads, and, code each campaign so that associated sales are tracked against that campaign.
